An IKEA store in Australia has come up with an idea to lure in retail-phobic
men — it set up a man cave* with video games and free hot dogs, where guys
can hang out while their wives and girlfriends shop (see the video below).
The space looks like one of the Swedish furniture giant's living room
displays, with sports playing nonstop on flat-screen TVs. It also has a
pinball machine and a foosball table. Inspired by the child-care room,
Smaland**, found in every IKEA, the Sydney store calls its manly day-care
Manland. To make sure the men don't get abandoned, their mates get a buzzer
that goes off after 30 minutes, announcing it's time to pick them up.
Manland was a four-day experiment, meant to offer women a spending reprieve
from "whining husbands" over Father's Day weekend, says a sales associate.
"We're expecting the scheme to be a real success with both sexes."
*Wikipedia defines a man cave as a
male sanctuary, such as a specially equipped garage, spare bedroom, media
room, den, or basement.
**The name "Småland" is used as the name of the children's play areas at
some IKEA stores. Actually, Småland is a historical province in
southern Sweden. The name Småland literally means "Small Lands".